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        Marketing Action Plans
        Brand Creation & Revitalization
        Campaigns & Marketing Tools
TIDI PRODUCTS


Convergent Marketing provides on-going marketing communication program management and creative services to this health care product manufacturer. Working with TIDI Products business and product managers, Convergent Marketing assists in the strategic development and project management of product campaigns, new product introductions and other marketing communication projects. Convergent Marketing also maintains the recently refreshed brand standards and corporate communications materials.
NEUROSCIENCE GROUP


Convergent Marketing provides on-going strategic and creative consultation to A2Z Design and Red Shoes PR for their client Neuroscience Group. Convergent Marketing has been responsible for developing the strategic marketing and brand plan, radio and television spots, patient videos and creative consultation on marketing projects.
CREATIVE CONVERTING


Convergent Marketing along with A2Z Design completed a major rebranding project for Creative Converting with an aggressive schedule. First, a brand vision, including marketing strategy and creative direction was developed. The project also included creative concepting, layout design, photography, production management, and "an unwavering adherence" to the vision of the brand relaunch
LANGLADE SPRINGS
When Langlade Springs needed a new website and corporate identity, they turned to Convergent Marketing. Along with the designers at A2Z Design and web programmers Stellar Blue, Convergent Marketing completed a major website project with an agressive schedule. Marketing strategy and creative direction were developed initially. The project also included creative concepting, website layout, SEO, site photography and an animated home page. In addition to the internet work, a new logo and corporate identity were created to better represent Langlade Springs.
NETWORK HEALTH PLAN



Network Health Plan needed to re-energize an existing business to business campaign that had been in the marketplace for over a year. The solution was to create a fresh layout and new imagery (working with A2Z Design) using real employees in all ads. Ads appeared in business publications, on the Internet in the form of banner ads, billboards and radio spots.
WIRETECH FABRICATORS, INC.

WireTech Fabricators wanted to strengthen their brand image in the marketplace. This meant performing both an internal and external brand audit. Convergent Marketing also guided WireTech Fabricators through an update of their Corporate Vision, Mission and Values and other internal cultural elements. The final result of these activities was a strategic marketing plan complete with branding and marketing communications solutions. Tactical elements included creating a new marketing kit including customer testimonials; an updated corporate identity; and updated web site.
COLDWELL BANKER THE REAL ESTATE GROUP


When Coldwell Banker The Real Estate Group asked Convergent Marketing and A2Z Design to help them create brand differentiation in the marketplace, The Real Advantage was born. The Real Advantage leverages the 50-year-old company's real estate expertise and state-of-the-art marketing methods into one program that clearly separates Coldwell Banker The Real Estate Group from the competition.
HITZEMAN LAW

Hitzeman Law was a new personal injury firm that needed a brand to immediately build awareness and properly position the firm in the minds of the target audience. A strategic marketing plan, brand plan, and complete brand identity were created to launch the new company.
FIRST NATIONAL BANK - FOX VALLEY



The challenge for First National Bank-Fox Valley was to rebrand their 120 year-old company long established in the community without alienating existing customers and still trying to attract new clients. A careful analysis of the existing/potential customer base was undertaken with a market research survey. Customers and potential customers were asked everything from banking preferences to area bank image perceptions. Information was used to create a strategic marketing plan and served as the foundation for all marketing communication decisions. New brand elements were created to refresh and provide focus on the brand. This included a new graphic look and tagline. Cohesive marketing strategies were implemented to differentiate FNB from other community banks and larger financial institutions. Strategies focused on attracting and keeping customers for the long-term.
OBERSTADT LANDSCAPES


When Oberstadt Landscapes wanted to refresh their brand and marketing materials, they turned to Convergent Marketing. After developing a marketing plan, a revised logo and graphic look was implemented on a new web site, newsletter and other print materials.